Hi,
This is Tram (rhymes with “drum”, not the streetcar). I’m a senior communications strategist with 13 years of experience navigating the choppy waters between public and private development.
Having worked with ad agencies, government partnerships, and independent organisations, I’m fluent in the priorities, politics, and peculiarities of all three.
“
Organisations should invest in communications early. It belongs in the strategy room, not slapped on at the end like an afterthought.
— Just me.
”
What I do
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Policy Communications: Translating technical, multi-stakeholder initiatives into content that's legible to decision-makers without losing integrity.
Strategic Narrative: Shaping how an organisation is understood by the audiences that matter most to it, from government ministers to multilateral leadership.
Editorial Direction: Setting and holding a consistent voice across platforms, agendas, and multi-year programmes.
Marketing & Branding: Building brands and campaigns with lasting impact, from positioning through to creative executions.
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Stakeholder Engagement: Building sustainable collaboration between government agencies, private sector, and independent organisations while keeping interests and agendas aligned.
Convenings & Events: Coordinating messaging and logistics around milestone gatherings, including post-event communications.
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Media Relations: Securing press attention and keeping connections warm, so coverage stays steady and favourable.
Reputation Management & Crisis Communications: Staying close to sensitive information and making sound judgment calls on high-visibility issues, minimising damage when a crisis takes hold.
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Talent Mobilisation: Connecting my existing global network of copywriters, designers, animators, photographers, videographers, developers, event managers, and translators, ready to mobilise for fixed-term projects.
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Team Leadership: Building and training teams from scratch, with a knack for capacity development and genuine relationships.
Budget & Vendor Management: Running lean, efficient operations without losing quality; hands-on with suppliers across design, event, video, photography, and technical production.
Performance Analysis: Tracking data to see what's actually working, then adjusting strategy and execution accordingly.
AI-Assisted Workflows: Yes, I do keep up with the times.
Plus a few extra things
Education
Monash University 2010 — 2013
Bachelor of Arts · Communications & International Studies
Awards
World Travel Awards 2024 · Asia’s Leading Regional Tourist Board
World Travel Awards 2021 · Asia’s Leading Tourist Board
Vietnam Young Spikes 2016 · Silver
Spikes Asia 2015 · Bronze
Certificates & Interests
Practical Application of Generative AI for Project Managers
Project Management Institute, 2026
The Age of Sustainable Development
Columbia University via Coursera, 2023
Captive Animal Welfare
Vietnam National University & WildAct, 2021
Ecology: Ecosystem Dynamics and Conservation
American Museum of Natural History via Coursera, 2021
Open Water Diver
Professional Association of Diving Instructors, 2015